CLAE is the story of a genuine passion for sneakers. It is also an ambition: offering a collection with pure lines, combined with the most beautiful materials, meticulous manufacturing practices, and innovative details; to offer timeless silhouettes while limiting our ecological footprint and creating a community that is synonymous with our values. The idea for their label was created in a minute, while their brand was built over two decades.
In this state of mind, they searched for a name - one that would best define their love for noble materials, and one that adapts to obtain an elegant, minimalist shape. Thus, the name CLAE was born from the word “clay”, the same raw material that is moulded by movement and perception.
Their brand was born in Los Angeles, a varying megalopolis of all contrasts that stretches to infinity. From the hills of Hollywood to the beaches of Venice to the streets of Downtown, its architecture, design, colours, and elegance are their inspiration.
Less is more & quality is everything.
Focusing on upcycling, organic, vegan, and innovative materials, they are constantly questioning each step of their creative process and strengthening their links with their manufacturing workshop. They are attentive to a more respectful and ethical consumption and are committed to offering a brand that they want as individuals. Their intent is to unite a community around their vision of sustainable and social initiatives while inspiring a responsible and reasoned method of consuming.